the reggies

Jake Herman and Clay Dirkse, together known as the reggies, are the internet-fluent filmmakers behind many viral hits. In what could be legally described as a domestic partnership, the duo fused their minds together over 10 years ago in an experimental surgery. If you don’t like fun, the reggies aren’t for you.

Bridging the gap between brands and next-gen audiences with style and humour, the reggies are known for their signature blend of VFX and offbeat humour, executing silly concepts with masterful craft and depth. The duo began working together in college, directing music videos that gained widespread attention online, including Zack Fox’s first, Square Up. Other artists who’ve tapped the reggies to direct their music videos include Yung Gravy, bbno$, Dillon Francis, Rich Brian, Kenny Beats, and many more. They’ve directed many commercial campaigns for brands like LaMelo Ball x Puma Hoops, REEF, AriZona HARD, PostMates x Saweetie, Red Bull, Lee Jeans, Mountain Dew, as well as promos for Coachella, Wheel of Fortune, and Jeopardy!